Heineken Sales Representatives – Matric
Position Summary
Company: Heineken Beverages South Africa (Pty) Ltd
Industry: Fast-Moving Consumer Goods (FMCG)
Job Category: Sales & Marketing
Location: South Africa
Listing Reference: Job Grade 8
Closing Date: 12 May 2025
Introduction
Are you passionate about brand building, customer engagement, and high-impact sales strategies in the FMCG sector? Heineken Beverages South Africa, a global name in premium beverages, is hiring a Sales Representative in Acornhoek to be a part of their dynamic team. This permanent position presents an exceptional opportunity to work with one of the world’s most respected beverage brands while driving its market presence in your region.
This role is ideal for sales professionals who thrive in customer-facing roles, are passionate about the beverage industry, and are ready to bring energy, insight, and determination to growing Heineken’s market share.
Job Description
As a Sales Representative, you will be responsible for selling and promoting the Heineken Beverages Brand Portfolio within your assigned geographical region. Your core mission will be to ensure optimal product availability, visibility, pricing, and promotions while cultivating strong relationships with customers.
Key Responsibilities Include:
- Grow market share through targeted sales and relationship strategies
- Ensure Accessibility, Availability, Activation, and Affordability (4A Strategy) for all Heineken products
- Drive Recommended Selling Price (RSP) compliance across sales channels
- Implement a brand portfolio approach, covering Beer, Wine, Spirits, and Ready-To-Drink (RTD) products
- Execute price-driven promotions and ensure compliance with power pack agreements
- Develop long-term partnerships with customers by understanding their business needs
- Maintain consistent call strike rates and conduct regular store visits
- Champion continuous improvement and identify business process enhancements
- Uphold and exhibit core Heineken Behaviours within the team and with stakeholders
Requirements
To be successful in this role, applicants must meet the following educational and professional criteria:
- Educational Qualifications:
- Relevant Tertiary Qualification (Diploma or Degree) in Sales, Marketing, Business, or a related field
- Professional Experience:
- 2-3 years’ experience in an FMCG sales environment or similar role
- Proven success in customer relationship management and territory growth
- Experience with price execution, brand promotions, and retail distribution
- A valid Code 08 Driver’s License with no endorsements and a minimum of 2 years’ driving experience
- Other Requirements:
- Willingness to work weekends and participate in product promotions
- Residency or ability to work in South Africa
Role Responsibility
As part of Heineken’s frontline sales team, you will be a brand ambassador, playing a vital role in ensuring brand visibility and strong trade relationships. Your responsibilities will include:
- Executing planned sales activities and evaluating outcomes
- Aligning trade execution with marketing campaigns and promotions
- Monitoring competitor activities and providing market intelligence
- Taking ownership of territory planning, stock management, and display execution
- Working collaboratively with cross-functional teams to ensure full customer satisfaction
- Managing and reporting on sales volumes, route performance, and stock levels
Skills & Attributes
Heineken Beverages seeks individuals who not only meet the job requirements but also possess a winning attitude and solid interpersonal skills. Ideal candidates should demonstrate the following:
- Persuasive Selling & Negotiation Skills
- Ability to influence buying decisions with clear, benefit-led arguments
- Skilled at building trust and long-term trade partnerships
- Commercial Insight
- Understanding the commercial drivers that influence sales, pricing, and promotions
- Ability to interpret market data and trends to guide decision-making
- Sales Process Management
- A thorough grasp of key sales processes, including forecasting, planning, and territory management
- Product Knowledge
- Strong understanding of product positioning by category, region, and customer profile
- Ability to tailor messages for different channels and trade segments
- Technology Savvy
- Competence in using sales tools and CRM systems to manage calls, log activities, and generate insights
- Proficiency in mobile apps and digital tools for route planning and sales tracking
- Self-Motivation & Professionalism
- Strong time management and ability to work independently
- Display accountability, initiative, and integrity in all customer engagements
Join a Company that Celebrates Inclusion and Innovation
Heineken Beverages (South Africa) (Pty) Ltd is more than a leading premium beverage company; it is an employer committed to diversity, equity, and inclusion. Their Employment Equity Plan ensures fair representation and growth opportunities for all, including people with disabilities.
At Heineken, employees are encouraged to bring their whole selves to work and contribute to a collaborative culture that values each individual’s unique contribution.
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How to Apply
Interested and qualified candidates should submit their applications by 12 May 2025. Ensure that your application includes:
- An updated CV
- A brief cover letter summarizing your relevant experience
- Copies of qualifications and your driver’s license
Applications can be submitted through the official Heineken Careers Portal or directly via the company’s recruitment email/contact platform.
Take the first step toward a fulfilling and dynamic career in FMCG sales—apply today to be a Sales Representative at Heineken Beverages in Acornhoek, and make your mark with a global leader!
