SABC: Good Hope FM Marketing Assistant Internships 2025
Additional Information
Closing Date: 11 May 2025
Location: Western Cape – Cape Town
Position: Marketing Assistant Internship
Division: Radio – Good Hope FM
Reporting To: Marketing Manager
Position ID: 60022115
Job Type: Internship (Graduate Opportunity)
Background & Job Description
Good Hope FM, a division of the SABC, is seeking a dynamic and ambitious graduate to join their team as a Marketing Assistant Intern. This internship offers a unique opportunity to gain hands-on experience within the fast-paced radio broadcast marketing environment, contributing to the visibility, engagement, and growth of one of South Africa’s most vibrant radio brands. Based in Cape Town, the intern will report directly to the Marketing Manager and support the execution of marketing, promotions, and CSI initiatives, both on-air and on the ground.
Tasks
- Support the station’s marketing team in organizing and managing brand activations, events, and CSI campaigns.
- Ensure all branding for events and outside broadcasts is delivered according to plan to optimize brand visibility.
- Identify and recommend participation in strategic events and campaigns that align with the station’s target demographic.
- Assist in executing plans that uplift the brand’s image and public perception.
- Coordinate with suppliers for timely delivery and installation of branding and promotional materials.
- Assist in the procurement process for promotional goods and branding items.
- Draft event and campaign business plans and creative briefs for execution.
- Help conceptualize impactful competitions and activations that resonate with the station’s audience.
- Prepare briefs for digital campaigns, ensuring digital assets align with the promotional objectives.
- Manage communication and coordination of on-air promotions and prize deliveries.
- Create programming briefs to integrate marketing campaigns with broadcast content.
- Conduct winner follow-ups and manage the dispatch of prizes.
- Collate information for marketing reviews and presentations.
- Develop reports and post-campaign analysis on marketing activities.
- Maintain administrative functions in the marketing office including invoicing and payment follow-ups.
- Ensure marketing compliance with PFMA, procurement regulations, and internal SOPs.
- Draft weekly/monthly reports and manage trade exchange documentation.
Qualifications
- National Diploma or Degree in Marketing, Communication, or a related field (NQF Level 6).
- A keen interest in media and broadcasting, especially radio.
- Demonstrated knowledge of current marketing practices and digital trends.
- Familiarity with brand management, promotions, and consumer engagement.
Experience
- While this is an internship role, prior exposure through academic projects, part-time roles, or volunteer marketing experience is beneficial.
- Basic knowledge of the South African radio broadcasting industry will be advantageous.
- Hands-on experience with tools such as Microsoft Office Suite and SAP is preferred.
- Proven skills in communication, project management, and administrative tasks will strengthen your candidacy.
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